You’re the CEO—Why are you still winging your marketing?
Learn how to run simple, effective Meta ads that bring in real leads—without wasting time, guessing what to click, or hiring an overpriced agency.
This is the strategy I use to grow service-based businesses without complicated funnels or tech overwhelm.
You’re the CEO—Why are you still winging your marketing?
Learn how to run simple, effective Meta ads that bring in real leads—without wasting time, guessing what to click, or hiring an overpriced agency.
This is the strategy I use to grow service-based businesses without complicated funnels or tech overwhelm.
This is the same strategy I’ve used to grow multiple service-based businesses—without funnels, agencies, or confusion.
This is the same strategy I’ve used to grow multiple service-based businesses—without funnels, agencies, or confusion.
You’re growing a business, and you're serious about making it work.
But when it comes to lead generation and ads?
You’re either:
Spending too much on someone else to figure it out.
Burning hours trying to DIY with no clear plan.
Avoiding it altogether because it feels too overwhelming.
This might sound familiar...
You’ve paid an agency, only to be hit with sky-high fees and zero real visibility into what’s working
You’re just getting started, and you know you can’t afford to waste money or cold-call your way to clients
You want to run ads, but the thought of Ads Manager makes you want to log off
You’ve heard Meta ads can work, but you need someone to break it down without the fluff or funnel talk
You’re tired of guessing, boosting, or hoping someone magically inquires
You want to control your leads, not chase them
The truth is, if you’re making less than $20K/month and plan to run ads...
You should absolutely know how to do it yourself before you ever outsource it.
That’s exactly why I built DIY Advertise Academy.
To help business owners like you run profitable ads with purpose, not panic.
Here's What’s Waiting for You Inside...
You don’t need a funnel. You don’t need a marketing degree. You just need a clear, repeatable system that works.
Ad Strategy Foundations
Get clear on your audience, offer, and message—before you ever touch Ads Manager.
Create High-Converting Ads
Learn how to write scroll-stopping headlines and calls-to-action that actually get clicks.
Step-by-Step Campaign Setup
Watch over-my-shoulder tutorials to launch your first lead gen campaign with zero guesswork.
Optimization
Made Simple
Understand what’s working, what’s not, and how to adjust without wasting money or panicking.
Bonus: Sales + Lead Conversion Tips
Because ads get you leads, but you still need to close. I’ll show you how to follow up like a pro.
The entire course is short, digestible, and built for your real life.
One of my students finished the whole thing in 5 days—with a baby on her hip and a business to run.
You could knock it out in a weekend and start running profitable ads by Monday.
Why Me?
Hi, I’m Melanie Torres-Dixon—former Corporate VP turned marketing
strategist, business owner, and mom of four (yep, four 😅).
After 15+ years leading high-level sales and marketing teams, I built a six-figure agency from scratch… and then lost it all to a hack while 7 months pregnant, with toddlers and a cross-country move on my plate.
Out of pure necessity, I launched a holiday lighting business with zero experience, and made over $10K in our first 30 days.
How? Paid ads.
Not funnels. Not DMs. Not wishful thinking.
Just smart, simple Meta ads with the right message, offer, and setup.
That’s the exact system I teach inside DIY Advertise Academy—because I believe every business owner should know how to generate their own leads without relying on agencies, referrals, or burnout.
I built this for women who are done guessing, done winging it, and ready to grow a real business with real marketing that actually works.
Enrollment Is Open – Limited-Time Pricing
DIY Advertise Academy is regularly priced at $1,997, but for a limited time, you can enroll for just $997.
Why the Reduced Price?
This program is still in growth mode. I’m building the community, the live support calls, and the momentum, and I want to reward early action-takers who are ready to implement now.
What’s Included:
Lifetime access to all modules
Weekly live Q&A + support calls
Private Facebook community
All future updates + bonus content
Our 30-Day Back Money Guarantee
If you complete the full course, implement every step, launch your ads, and do not generate any leads, we’ll refund your investment.
We can’t guarantee sales (that depends on your follow-up), but if you follow the process and see no response at all, we’ll make it right.
Regularly $1,197
Frequently Asked Questions
How long will I have access to the course?
You’ll have lifetime access to all core modules, bonus content, and any future updates.
Do I need experience to take this course?
Nope. DIY Advertise was created with beginners in mind. If you can follow step-by-step tutorials and want to take control of your lead generation, you’ll be just fine.
What if I’ve already boosted posts or tried ads before?
Perfect. This course will show you how to move beyond boosting and actually build a strategy that works inside Meta Ads Manager.
What kind of business is this for?
Service-based businesses, side hustles, consultants, coaches, and local business owners who want to generate leads consistently without relying on agencies or referrals.
What if I don’t have an offer yet?
You’ll get support inside the course to help you clarify your offer before launching your ad. But if you're still in the “idea phase,” you may want to focus on solidifying that first.
Is there a payment plan?
Right now, DIY Advertise Academy is available for a one-time payment of $997. Payment plans may be offered in the future.
What if it doesn’t work for me?
If you complete the entire course, implement every step, and launch your ads—but don’t generate any leads—you’ll receive a full refund. We stand behind the results, not the hype.
You don’t need to be tech-savvy. You don’t need a funnel. You just need a clear strategy and someone to walk you through it.
DIY Advertise Academy gives you both.
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